Meaning of the word "focus group" in English
What does "focus group" mean in English? Explore the meaning, pronunciation, and specific usage of this word with Lingoland.
focus group
US /ˈfoʊ.kəs ˌɡruːp/
UK /ˈfəʊ.kəs ˌɡruːp/
Noun
a diverse group of people assembled to participate in a guided discussion about a particular product before it is launched, or to provide ongoing feedback on a political campaign, television series, etc.
Example:
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The company used a focus group to test reactions to their new advertising campaign.
•
Politicians often rely on focus groups to gauge public opinion.
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